Gibson Internet Marketing Consultants Announces Free Audio for Automotive and the first in a series of DVD Training for Automotive

DENVER (May 24, 2010) Ken Gibson, President of Gibson Internet Marketing Consultants announces a free audio presentation titled “NEO Marketing-New Marketing Strategies for Automotive!” In this exciting free presentation Ken Gibson talks about the changes that are happening in automotive marketing today! “Today’s automotive dealer needs to be ahead of the game in marketing. Dealers can learn more about the trends that are happening in the area of social media marketing, targeting specific groups, gaining new customers and retaining current customers!”, said Gibson. They can access this FREE Audio through econsultauto.com
In addition to the free audio Gibson Internet Marketing Consultants announces the first in a series of training DVD’s for the Automotive Industry. “Winning the Internet Race in Automotive Sales!” This hour long live training is presented to dealers by: Ken Gibson. He has consulted with hundreds of dealers to help them win the Internet race! Recently Gibson spoke to state IADA Directors from 25 states about these changing trends. He is also participating in the 2010 NIADA Convention as a panelist on social media and is presenting two topics-Internet sales and Social Media at the Idaho IADA Convention in August. For a limited time internet sales managers and other industry professionals can join the hundreds of dealers who have already received this training!
Contents include:
FREE tools to expand your web presence.
How to make your website more effective.
How to enhance your search engine result and much more!
DVDs are available now by visiting www.econsultauto.com

Recent Study on Social Media Leaders vs Laggards

A Babson Executive Education survey of over 900 global executives, managers, and individual contributors conduct a study of Social Medial Customer Leaders….SMC Leaders are the companies where employees “strongly agree” with the survey statement: “our organization has embraced social media (like Twitter, blogs, and Facebook) to improve its responsiveness to customer needs.” At the other end of the spectrum are SMC Laggards, who strongly disagree with that same statement.
Some noteworthy performance results when comparing SMC Leaders to Laggards:
For full details visit.

http://blogs.hbr.org/research/2010/02/social-media-customer-leaders.html

TWO DENVER EVENTS for ENTREPRENEURS and BUSINESS PROFESSIONALS to CELEBRATE NATIONAL SMALL BUSINESS WEEK MAY 23-25

Two events will bring entrepreneurs, business professionals, and marketers together in Denver to celebrate National Small Business Week, May 23-25.
Every year since 1963, the President of the United States has proclaimed National Small Business Week. Each year our country recognizes the contributions of small business to the economic well-being of America. There are an estimated 27.2 million small businesses in America. Small businesses create 60-80 percent of new jobs and more than half of Americans either own or work for a small business.
Gibson Internet Marketing Consultants and Global Referral Groups Inc. are hosting these free events, being held in both North and South Metro Denver area. At each event, Ken Gibson, President. of Gibson Internet Marketing Consultants, will present, “The New Economy, How Marketing has changed and what Business Owners can do to Thrive”. Marketing has changed and businesses need to adapt to the new economy or they will become quickly outdated and soon extinct. Businesspeople attending this event will learn about new market developments and actions they can take to thrive.
In addition, Sharon Shores-Gibson, Vice-President of the same firm, will present “What to look for when Hiring a Social Media Coach/Specialist”. This timely topic helps business owners invest their time and money wisely in hiring a social media coach/specialist., and avoid the cost and frustration of false starts and fragmented marketing when engaging in social media.
The North Denver event will be held 5:30 pm May 25th in Westminster at Baker Street Bar and Grill. The South Denver event will be 5:30 pm May 26th at Blue Rox Grille in Lone Tree.
To RSVP for these events or for more information—visit Meetup.com under Denver Social Media Marketing or contact Gibson Internet Marketing Consultants at 303-816-1502, or email socialmediaden@gmail.com .

Google goes for more cash – eliminates free keyword tool !

One of the best free tools on the web ihas been Google’s external keyword tool. What a great help to many thousands of do-it-yourself small businesses, and to webmasters. You could just enter what keyword phrase you think is good, and Google would not only tell you how many times last month that phrase was used, but MORE IMPORTANTLY, Google would show related terms and their volume.
Many times this process showed us better keywords to use in our SEO and social posts than our own.
I have taught the use of this tool in dozens of workshops in the last year, including Internet Marketing and Social Media Marketing for automotive at CIADA, as well as dozens of speaking events and workshops for small business.
Now, as of about May 1, Google requires a login to access the tool, and as of 5-5-10, the results show only data since the change.
DRAT !

Facebook does it again – no more Fans on fan pages

In the last few days Facebook changed the way fan pages show fans. No longer can you see or find the fans.
Now they show similar info, called “# Friends like this”.
Once again Facebook blurs the lines, confuses the user, and impedes business.
Your thoughts ?

Great article on Followup

Here’s a good read on the why and how of customer followup and ways to build loyalty and referrals.

http://www.dealersedge.com/Media/PublicationsIssue/DealersEdge-040110.pdf

Teleseminars and Webinars

Article shared by Ken Gibson of Gibson Enterprises – Denver Social Media Marketing

Teleseminars and Webinars are one of the most effective ways of getting new customers or clients. This article goes over important topics such as being able to answer the 5 ‘W’ questions. Being able to answer the Who, What, When, Where and Why, will give you a means of being able to get specific information to your target market that will help you connect with your target market, and as well as giving you a means of creating quality content.teleseminarlive.com, Teleseminar and Webinar Related Info, Jan 2010

Teleseminars and Webinars are one of the most effective ways of getting new customers or clients. This article goes over important topics such as being able to answer the 5 ‘W’ questions. Being able to answer the Who, What, When, Where and Why, will give you a means of being able to get specific information to your target market that will help you connect with your target market, and as well as giving you a means of creating quality content.

Here’s the deal. You are interested in trying your hand at teleseminars. You have heard the plethora of positive testimonials that demonstrate the endless financial possibilities of teleseminars. The technology and business process behind teleseminars sounds like a match for you, but you have one stumbling block. You aren’t sure how to create content rich teleseminars that will impress your teleseminar participants.teleseminarlive.com, Teleseminar and Webinar Related Info, Jan 2010
Here’s the deal. You are interested in trying your hand at teleseminars. You have heard the plethora of positive testimonials that demonstrate the endless financial possibilities of teleseminars. The technology and business process behind teleseminars sounds like a match for you, but you have one stumbling block. You aren’t sure how to create content rich teleseminars that will impress your teleseminar participants.

Let’s look at the creation of teleseminar content through the five ‘W” you learned in grammar school which include: who, what, when, where, and why. We will switch up the order to produce a content development plan that will be the foundation to your first content rich teleseminar.teleseminarlive.com, Teleseminar and Webinar Related Info, Jan 2010

Let’s look at the creation of teleseminar content through the five ‘W” you learned in grammar school which include: who, what, when, where, and why. We will switch up the order to produce a content development plan that will be the foundation to your first content rich teleseminar.

Alex Mandossian’s Teleseminar Secrets Audio CD Set 8 Modules in individual CD cases and enclosed in one slipcover box Each Module has 2 disks each. Module 1: Tele-Promotion Strategies How to Win More Sales At The Speed of Sound Module 2: List Building Strategies Module 3: Registration Strategies Module 4: Attendance Strategies Module 5: Curriculum Strategies Module 6: Joint Venture Strategies Module 7: Selling Strategies Module 8: Out… The Millionaire Maker act think and make money the way the wealthy do with unopened audio CD teleseminar …teleseminarlive.com, Teleseminar and Webinar Related Info, Jan 2010

Alex Mandossian’s Teleseminar Secrets Audio CD Set 8 Modules in individual CD cases and enclosed in one slipcover box Each Module has 2 disks each. Module 1: Tele-Promotion Strategies How to Win More Sales At The Speed of Sound Module 2: List Building Strategies Module 3: Registration Strategies Module 4: Attendance Strategies Module 5: Curriculum Strategies Module 6: Joint Venture Strategies Module 7: Selling Strategies Module 8: Out… The Millionaire Maker act think and make money the way the wealthy do with unopened audio CD teleseminar …

1. WHAT: ‘What’ refers to the content you will discuss and teach in your teleseminar. A savvy business person understands that your teleseminar topics should meet the demands of your clients. You need to figure out what a majority of people are curious about.teleseminarlive.com, Teleseminar and Webinar Related Info, Jan 2010

1. WHAT: ‘What’ refers to the content you will discuss and teach in your teleseminar. A savvy business person understands that your teleseminar topics should meet the demands of your clients. You need to figure out what a majority of people are curious about.

2. WHERE: How can you figure out this information? Boot up your computer and jump on the Internet. The Internet has become the research tool of choice for a large chunk of the population. You need to figure out ‘what’ these Internet surfers are researching for on the web.teleseminarlive.com, Teleseminar and Webinar Related Info, Jan 2010

2. WHERE: How can you figure out this information? Boot up your computer and jump on the Internet. The Internet has become the research tool of choice for a large chunk of the population. You need to figure out ‘what’ these Internet surfers are researching for on the web.

Compile a list of keywords that you think a typical Internet user will type into such search engines as Google and Yahoo. There are websites dedicated to providing statistics on the popularity of keywords. For example, the website www.goodkeywords.com allows you to type in a keyword, such as ‘computer’, and see how many times the keyword was searched for or ranked in the past month. This is an efficient way to determine hot topics of interest.

3. WHO: Let’s say you have investigated the popularity of keywords and have concluded that a popular keyword phrase is ‘home based business’. However, you are not well versed in home based businesses. How are you going to create content about a home based business? The answer is to consult home based business experts.

There are a flurry of home based business websites on the Internet. Seek out at least 12 qualified, reputable home based business experts. Call these experts directly and explain the partnership you could establish for a teleseminar.

Often times these experts will have their own client email lists. Solicit these clients to attend the teleseminar. Allow teleseminar participants to ask the expert several questions. The beauty of the client email lists is that these prospects are already interested in home based business information.teleseminarlive.com, Teleseminar and Webinar Related Info, Jan 2010

Often times these experts will have their own client email lists. Solicit these clients to attend the teleseminar. Allow teleseminar participants to ask the expert several questions. The beauty of the client email lists is that these prospects are already interested in home based business information.

4. WHEN: Send an email to your new client lists after you have partnered with the home based business experts. The email should ask participants to answer the following two questions:teleseminarlive.com, Teleseminar and Webinar Related Info, Jan 2010

4. WHEN: Send an email to your new client lists after you have partnered with the home based business experts. The email should ask participants to answer the following two questions:

‘What is most important to you about a ‘home based business” ‘What is your single biggest problem with a ‘home based business’?’teleseminarlive.com, Teleseminar and Webinar Related Info, Jan 2010

‘What is most important to you about a ‘home based business” ‘What is your single biggest problem with a ‘home based business’?’

Review the email responses and select 7-12 of the most frequently asked questions to focus on during the teleseminar.teleseminarlive.com, Teleseminar and Webinar Related Info, Jan 2010

Review the email responses and select 7-12 of the most frequently asked questions to focus on during the teleseminar.

5. WHY: Providing a content rich teleseminar is critical to your reputation, client satisfaction, and future projects. Invest time in creating the best teleseminar you possibly can.

The June 15th Social Media Marketing Workshop for Automotive

A 4 hour workshop, Registration is $99. Limited to 20 people.
Register now to ensure a seat.

Announcing Social Media Marketing Workshops for Business Owners

First two-hour workshop is June 24 3pm to 5pm at Enchanted Grounds coffee shop in Highlands Ranch.

Hello world!

Welcome to Gibson Enterprises – an independent consultancy helping business owners master the use of the Internet to grow their business.

Whether you are a small or mid-sized business, you probably already know more about the Internet than you ever thought you would want to (sure true for us !).

However, in these economic times, the winners are the ones who learn more, establish a network of forward-thinking resource people, and make changes to move ahead.

We strive to find those who want to win, and are willing to take action. Come join us !

by Ken Gibson